The work, the work, the work.
The work, the work, the work.
Andru Valpy is an accomplished Marketing and Communications Manager and Multimedia Artist, bringing over 24 years of expertise to the field.
His diverse skill set spans videography, photography, growth marketing, radio broadcasting, branding, content creation, copywriting, and consulting—demonstrating his versatility as a seasoned professional.
With a proven track record of creating and executing impactful marketing campaigns, Andru has successfully collaborated with a range of clients, including local and international artists, organizations, corporations, and government bodies, consistently driving growth and engagement.
Below are a few highlights of his expertise.
Growth Marketing
With over 16 years of experience in Marketing and Communications, Andru has been instrumental in driving growth and amplifying campaign visibility for leading companies and organizations.
He stays abreast of industry trends by actively participating in professional associations, engaging in advanced training programs, and attending prominent development conferences.
Andru’s deep understanding of the continually evolving marketing landscape uniquely equips him to steer businesses toward sustained success.
Photography
As a published and accredited photographer, Andru brings over 20 years of experience and a deep passion for capturing powerful moments through his lens. He has collaborated with local and international artists, organizations, corporations, and government bodies, establishing a reputation for excellence in his craft.
Specializing in concert, corporate, and live event photography, Andru also explores cityscapes, landscapes, and personal photography to expand his artistic perspective continually.
Beyond photography, he has extensive experience in video production, from shooting and filming to editing. By working closely with his subjects and clients, Andru captures meaningful, story-driven images that resonate and leave a lasting impact.
writing/Journalism
Writing has been at the core of Andru's work since he began developing his craft at 13. With a background in journalism that traces back to high school, Andru has built a strong foundation in the field.
In addition to his formal studies, he has gained extensive experience through collaborations with major publications, corporations, small businesses, and broadcast organizations. Andru has written concert reviews for international bands on behalf of Sony, Universal, and Warner Music and has been published in Atlas Obscura, Buzzfeed, and Urbanicity magazine.
Driven by a passion for storytelling and supported by a diverse background, Andru is a skilled and dependable writer.
broadcasting (Radio, TV, Film)
With over 15 years of experience in the broadcast industry, Andru is a seasoned media personality with a diverse background spanning major and community radio stations across the United States and Canada.
He has held both internship and full-time roles at leading organizations such as Clear Channel Communications and Bell Media and has contributed to stations including WCCH 103.5, CJUM 101.5 FM, and Cable 14 Hamilton.
Andru’s on-air experience is complemented by his work as a host, editor, and producer for various independent radio shows, including the popular Wake Up Winnipeg, The Aimless & Andy Show, and the nationally syndicated Alert! Radio. He also hosted Highway to Hamilton, a pilot television program.
His work has reached international national audiences, with video features on NBC Nightly News with Lester Holt and ABC World News Tonight with David Muir, showcasing his talent and versatility as a broadcaster and content creator.
Disc jockey/event hosting
Andru began his career as a mobile and venue-based DJ at 16, launching his own business in Tucson, Arizona, called Far West Entertainment, which he successfully ran for two years before relocating to Western Massachusetts.
There, he joined forces with Christopher Bovino (also known as DJ Nitro) to establish Northstar Entertainment.
Upon moving to Winnipeg, Manitoba, Andru performed as DJ Aimless, working with prominent companies like Millennium Sound and Crystal Sound, Manitoba’s premier DJ agency. Beyond the decks, he has emceed and hosted live events such as the Groove FM Winnipeg Jazz Festival and the Winnipeg Folk Festival.
Now based in Niagara Falls, Ontario, Andru continues to DJ under the name "DJ Aimless," operating as a freelance artist.
Drumming
Andru is a highly skilled percussionist with over 30 years of experience. His journey began at the age of 10 with classical training that laid the foundation for his technique and versatility.
As a section leader for the bass line in an award-winning, state champion high school marching band, Andru honed his expertise and leadership skills, elevating his performance and dedication.
Today, he continues to thrive as a drummer and percussionist, driven by a deep passion for pop, rock, and jazz. Whether on stage or in the studio, Andru brings dynamic energy and precision to every beat. His dedication to percussion shines through in every performance — a true testament to his belief that Music = Life.
As content writer and copywriter for LifeLearn Animal Health, I had the pleasure of working with Andru on daily basis, and I’ve met few individuals as talented and dedicated as Andru, whose professionalism matches the same level as his high creativity.
Andru handled all aspects of social media management, from content idea creation and analytics to budgeting and reporting, and steadily generated high engagement and all-‘round goodness in whatever he created.
Yet his talents went well beyond social to encompass stellar video production (in-house and trade shows), live Facebook broadcasts, photography, and much more. As an asset to any company, Andru is a remarkable team player who brings out the best in those with whom he works, and I would not hesitate to recommend him to any company.
Xristopher Bland - LifeLearn Inc.
Testimonials
Andru is a lively, creative, and driven individual for whom social media is much more than just a job, it's a passion that he lives every day.
While working for me, he would continuously come up with new and innovative ways to engage our fans and promoters on the internet. He enjoyed what he did, and was very easy to manage, taking direction and taking initiative to get things done.
He is very easy to get along with and was very well-liked amongst the team, and would fit well into just about any team for that matter.
I enjoyed managing Andru, and would welcome the opportunity to work with him again if it ever came my way.
Mike Girardin - Petsecure Pet Health Insurance
I had the pleasure of having working with Andru through the Pepsi Ultimate Taste Challenge. Andru was an extremely personable brand representative; he always has an positive attitude making every consumer's experience a memorable one.
Andru is also very skilled at photography and videography. He quickly understood different briefs, and provided excellent creative quickly, capturing great consumer moments.
It would be a pleasure to work with Andru again in the future, both as a brand representative and photographer/videographer!
Kara Langford - PepsiCo
Andru is a valuable asset to any team. A self-starter and tireless promoter of whatever his project is. He gets people excited about what he's doing and makes them want to be a part of the event and experience.
Jason Hooper - West End Cultural Centre