A Milestone in My Marketing Journey

Winning a VETTY Award

There are moments in your career that make you stop, take a deep breath, and truly appreciate the journey that brought you here. Winning a VETTY Award at VMX 2025 was one of those moments for me.

Marketing is more than just campaigns, clicks, and conversions—it’s about telling a story that resonates, creating an impact, and bringing a vision to life. This award is a testament to that, but more importantly, it reflects the dedication, passion, and creativity of the incredible team I had the privilege of leading.

The Road to Recognition

When we started building the logo that ultimately won this award, it wasn’t just about checking a box or chasing recognition. It was about creating something meaningful—something that would connect with people, make a difference, and push boundaries. The work wasn’t easy—late nights, endless brainstorming sessions, countless revisions—but through it all, there was a shared passion that made it all worth it.

As the Marketing & Communications Manager, I had the honor of leading a team of brilliant, driven professionals who poured their talent into this initiative. Seeing it all come together, watching the impact unfold, and now, standing on stage accepting a VETTY for it? That’s something I’ll never forget.

What This Win Means to Me

Winning this award isn’t just a career milestone—it’s validation. It’s proof that the risks, the creative leaps, and the relentless commitment to quality matter. It’s a reminder that the work we do as marketers isn’t just about business—it’s about inspiring change, shaping conversations, and leaving a lasting imprint.

But most importantly? This is about the people. The team who trusted my leadership, the mentors who guided me, our agency partners who worked tirelessly to take our feedback and apply it revision after revision, and the colleagues who pushed me to be better. Awards are amazing, but the relationships, the growth, and the experiences? That’s the real win.

Looking Ahead

If this award has taught me anything, it’s that passion and perseverance pay off. This industry is always evolving, and so am I. I’m excited for what’s next—whether it’s new challenges, new projects, or new opportunities to push creative boundaries even further.

For now, though? I’m just taking a moment to appreciate this milestone. To celebrate the journey. And to remind myself that this is only the beginning.